Town Line Ten Pin ushered in a new era of ten-pin bowling in the area at its grand opening celebration Friday night at the establishment located at 665 Broadway in Malden.
Anthony DeCotis, whose family has owned and operated the bowling establishment since 1960, presided over the gala event that included a special appearance by Boston Bruins player Shawn Thornton.
DeCotis said Town Line Ten Pin will soon become known as Town Line Luxury Lanes – an appropriate name considering the sheer luxuriousness of the 48 bowling lanes.
“We want to go after a more corporate crowd and a little more upscale crowd so we’re turning our name over to Town Line Luxury Lanes,” said the 38-year-old DeCotis who is assisted by his 41-year-old brother Joey.
Everett residents who have bowled at the lanes will see a newly renovated facility with plush seating behind each lane, computerized scoring, and well-appointed tables for setting down food and drinks.
DeCotis said the change to a luxurious atmosphere was necessitated by the intense competition for the entertainment dollar.
“With Town Line Luxury Lanes, it’s something that we feel can compete in the entertainment marketplace,” said DeCotis. “It’s more than just a bowling alley. We want people to look at it as an entertainment destination. We want people just looking for a night out – a place to get some great food, great drinks, great music, and a nice family or upscale environment in which to enjoy themselves.”
The renovation project at the lanes was a comprehensive one, according to DeCotis.
“We literally touched everything. We redid our ceilings, lanes, walls, our food concessions, the front desk, and all of the seating that is now a lounge-style, upscale area.”
Bowlers can sit and socialize, eat and drink without so much as worrying about keeping score.
“You come here and all you have to do is throw a bowling ball and enjoy yourself,” said DeCotis. “We keep your score. There’s bumper bowling. Our lanes are all handicapped accessible.”
DeCotis said families can rent a lane for an hour for $20-$25 or pay from $3 to $4.50 per game.
“Town Line Luxury Lanes is the new bowling,” said DeCotis. “We’re hoping people will come down and see it, enjoy it, bring their families, their boyfriends their girlfriends – we host corporate parties, birthday parties, children’s parties, holiday parties. We have a full-catered menu. We can do it all here.”