Wynn Las Vegas topped casino industry leaders in the United States on Entrepreneur Magazine’s “2014 Most Trusted Brands” list, and checked in as the most trustworthy hotel company on Forbes Magazine’s ‘2014 100 Most Trustworthy Companies’ list.
The resort was listed at number 12 out of 120 of the country’s most successful companies by Entrepreneur Magazine.
Entrepreneur Magazine identifies brands in various categories from food and beverage to the retail industry. Nearly 5,000 readers took part in the selection process, and more than 900 brands were rated in the surveys. Each question that was part of the survey was designed to create an emotional connection with the brand, ranging from loyalty and passivity to disengagement.
For the Forbes Magazine list, the Wynn resort was the only hotel company recognized among many esteemed brands.
Forbes Magazine uses investment advisor GMI Ratings to create the prestigious list. Prior to Forbes announcing its list, GMI Ratings reviews the accounting and governance behaviors of more than 8,000 publicly-traded companies throughout the United States. Once the review is complete, the top 100 scores are selected based on trustworthy behavior during the four quarters of the previous fiscal year.
Wynn Resorts is proposing a resort casino on land in Everett as part of a competitive process with one other casino company for the right to locate in the Greater Boston region.