Girl Scouts of Eastern Massachusetts (GSEMA) and Girl Scouts of the USA (GSUSA) today announced 28 new badges focused on entrepreneurship, math in nature, and digital leadership that embolden girls to navigate a changing society and build the futures they want for themselves and the world. Amid seismic shifts in technology and culture brought on by the COVID-19 pandemic, Girl Scouts can now earn new badges—in addition to the hundreds of existing badges—that address girls’ evolving interests in ways that resonate with them. The badges also address some of parents’ top concerns for their children as they handle the increasingly digital world, helping girls develop an entrepreneurial mindset toward technology, learn STEM skills while exploring nature, and build confidence and safe practices online.
The new Girl Scout badges include:
•Math in Nature (grades K–5): Despite increased remote learning, not all learning happens indoors. This badge gets girls outdoors to explore and conserve the natural world as they learn math concepts. Activities include discovering shapes and patterns in natural objects, learning about symmetry and tessellation, and mastering time and measurement theories. Girl Scouts then use this background to design nectar feeders, trail maps, and other outdoor tools and essentials. Girls often receive the message that STEM isn’t for them, but they’re especially interested in STEM concepts when they’re linked to things that girls enjoy, such as outdoor time. Sponsored by Johnson & Johnson.
•Cookie Business (grades K–12): With businesses shifting their models and relying even more on technology, girls learn to think beyond the storefront. The new Cookie Business badges help girls think like entrepreneurs as they run their own cookie businesses and incorporate online sales via the [Digital Cookie® OR Smart Cookies] platform. The badges progress from goal setting and effective sales-pitching in person and online to using market research, creating business plans, and implementing digital marketing campaigns. In light of the consumer trend to shop more online, including on the [Digital Cookie OR Smart Cookies] platform, girls now have even more opportunities to experience digital sales and marketing.
•Digital Leadership (grades K–12): Digital well-being is not a just buzzword—it’s here to stay. Girl Scouts explore what a leader is, both online and in their everyday lives. They learn how to be online in a responsible and safe way, and dive into topics like managing your well-being online, how to balance your time on and offline, and how to deal with issues like misinformation, clickbait, and biases in advertising. Girl Scouts discover how people use technology to connect and lead, then use those skills to create impact and become digital activists themselves. While internet safety and well-being are among parents’ top concerns since the pandemic, many girls are already digital leaders who use technology to connect with others on social issues and causes they care about. These forward-thinking badges are designed to support and motivate girls as they navigate the digital world. Sponsored by Instagram.
“Our new badges provide girls with the opportunities to explore the outdoors through STEM, gain entrepreneur skills to support their cookie sale and other ventures, and navigate the ever-changing world of technology,” stated GSEMA CEO Barbara Fortier. “By participating in Girl Scout programs, girls have exposure to many different activities in an all-girl, girl-led, and girl-friendly environment. I am excited for our Girl Scouts to earn these new badges and experience our other exciting programs this upcoming year.” To join or volunteer, visit www.gsema.org/join