By Seth Daniel
After only a few months signing people up for the Wynn Resorts loyalty program, known as Red Card, Wynn Boston Harbor officials said they had reached more than 2,000 sign-ups with very little effort.
The loyalty program launched in Everett at the 8/10 Restaurant in November, with hundreds signing up at that time. Other events also took place, and Wynn Boston Harbor has had a presence at all Boston Bruins and Boston Celtics home games in the TD Garden.
That has resulted in more than 2,000 people already applying for the Red Card program – which at this point carries the special ‘Inaugural Member’ designation. The loyalty program is a Wynn Resorts program and is currently used at resorts in Las Vegas and Macau. Eventually, it will be used at the Wynn Boston Harbor as well.
Wynn officials here said they hadn’t expended much effort yet, such as online or in social media platforms, but have already had great results.