If one is developing an old chocolate factory, what better way to promote it than to invoke the name of Willy Wonka.
That’s just what the Batch Yard developers on lower Broadway have come up with during the first part of the year as an incentive for those who choose to sign leases in the popular new residential community once home to the Charleston Chew Candy Factory.
The Batch Yard announced this week that they would be offering a Golden Ticket Contest – a la Willy Wonka and the Chocolate Factory – where the winner would get a $5,000 Visa Gift Card. To qualify, customers must sign a lease between January and March 27. Each new lessee will get on Golden Ticket and the lucky winner will be drawn at an onsite ceremony on March 27.
“The Golden Ticket Contest was designed to celebrate the ongoing success of the Batch Yard and recognize the building’s previous life as the Charleston Chew Candy Factory,” commented Alana Ferrari, Property Manager at the Batch Yard. “From our history, to our unique living spaces and amenities, the community is unlike any other in the market. Because of this, we wanted to develop a fun and creative way to show our appreciation and gratitude to our valued residents.”
The Batch Yard may not need the marketing help though, as developers said they are leasing units at a pace better than their competitors.
“We’re leasing better than our competitors in Somerville or Cambridge or Medford,” said Andy Montelli, a principle of Post Road Residential – the owner/developer. “It changes every week, but I can tell you we had our best week last week when our team leased 12 units. That’s a great week for us in what is traditionally considered the winter season and we haven’t hit the busier spring leasing season.”
Already, many of the units are occupied, he said, and the construction crews are preparing to finish up and leave the site – typically a sign for leasing to go into overdrive.
“We’re going to have completed our construction by the end of January, which means the construction crews will be leaving,” he said. “We’ve leased a lot of units already and there’s a lot of people living there now and the community is really successful. We built something that I think is better than anything I’ve seen in Boston or Cambridge or Somerville. People are really responding to it. They’re coming out to Everett. They’re excited about the city and about what we’ve built and the convenience it has to downtown Boston.”
Montelli said one common thread with potential lessees is how deceptively close the project, and all of Lower Broadway, is to downtown Boston. Many, he said, have never looked at the area and don’t know so much about it until they come to the Batch Yard.
“That proximity is an angle to the city that hasn’t been discussed enough,” he said. “We’re overcoming that one lease at a time. We have a lot of people living here now that are taking the bus to Sullivan Square and downtown and they are excited about how close it is.”
The Batch Yard is a 328-unit, luxury apartment community that opened in late August 2014, and nearly a quarter of the units are already claimed.
At the Batch Yard, renters can choose from loft-style studio, one, two, or three bedroom apartment homes ranging from 648 -1,356 square-feet with designer floors, baths, and kitchen areas. Unique amenities include a large roof deck lounge with unimpaired views of Downtown Boston and surrounding areas, an outdoor swimming pool and movie theatre with grilling stations, pet activity areas and washing station, dedicated covered parking, a bike storage and repair room, an expansive fitness center, and multiple indoor and outdoor community gathering spaces complete with free Wi-Fi.
Developed by Post Road Residential and managed by The Bozzuto Group, the Batch Yard is also a 100% smoke-free environment.
Seth Daniel can be reached at [email protected].